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02

MARKETING

WHAT DOES A PROFESSIONAL SITE COST?

In this article, we will discuss the cost of developing a website for different types of businesses in 2023. We will also cover the necessary expenses of running a website, including domain name, SSL certificates, website hosting, content management systems, and web design and photography. By understanding these costs, you can budget accordingly for the development and maintenance of your website.

Small Business Website

For a basic informational website with minimal customization and less than 20 pages, the upfront rates range from $3,500 to $9,997.

Medium-Sized Business Website

For commercial websites with up to 75 pages, custom design layouts, and some unique functionality, the upfront rates range from $10,000 to $25,000.

E-commerce Website

For websites that enable customers to browse and purchase products, the upfront costs range from $15,000 to $150,000, depending on the intricacy of the products featured and the number of payment gateways.

Large Business Website

For large scale websites with several hundred pages, unique functionality, custom design layouts and imagery, and supplementary features such as blog integration and multimedia creation, the upfront costs typically range from 7% to 12% of annual revenue.

Essential Expenses

In addition to development costs, running a website incurs necessary expenses that you cannot avoid. These expenses include the following:

Domain Name

A customized domain extension will cost between $200 and $300 per year, while a typical domain name costs between $10 and $20 annually.

SSL Certificates

An SSL certificate encrypts sensitive data, and it is necessary for eCommerce websites. SSL certificates are issued by certification authorities and range from $10 a month to as high as $1000 a month.

Website Hosting

Website hosting is essential for containing all of your web content. The cost ranges from around $37 a month to as high as $5000 a month, depending on the features you add to your site and the traffic your website gets.

Content Management System

A CMS displays text, pictures, videos, and articles on your website. Depending on the CMS you choose, you could pay thousands of dollars for a customized one or nothing at all by using popular ones like WordPress.

Web Design & Photography

Professional website design and photography can cost between $1500 to $17500 for design only. Redesigning a site costs between $12,000 to $120,000, and theme design should be refreshed every two years or so.

By understanding the costs involved, you can budget and plan accordingly for the development and maintenance of your website.

  • Social Media Marketing

Why you need it: Social media is a great platform for you to creatively promote your business, without selling to anyone. You can showcase what you have to offer in fun and creative ways, perhaps through humorous memes, video footage, statistical info-graphics or even a simple message. Sometimes, a business will promote an upcoming sale exclusively on one form of social media in order to make it worth following. Running contests on social media has also been proven to increase followers and engagement. Additionally, social media is a platform where customers can voice their concerns directly and publicly to a business. 

How much you’ll pay: There are many forms of social media, and you might be charged to have each one maintained and updated. The content on social media should not be identical on all networks, so taking the time to customize content will cost you. Monthly maintenance and updates could cost between $1350 per month to $3,500, depending on the agency you use and how many platforms you want managed. 
 

How often you’ll pay: Social media marketing is an ongoing project, so a monthly fee should be budgeted for it. If you choose to run contests on social media, prize expenses should also be factored in.  We 12, 24 and 36 month Social Media marketing for our clients starting at $1600/mo for one social media network and going up to $3500/mo depending on how many networks you want managed.  Check out some of our best selling packages here

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