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An Easy 3 Step Process Based
in Planning, Simplicity, and Clearly Defined Milestones.

Be confident, in the hands of our expert team as your
Project Flow Manager (your main point of contact through the whole process)
guides you through our 3-step process, making sure the project flows well so
you can focus on running your business while we focus on amplifying your brand.


Core Message

  • Online Intensive Forms

  • Creative Clarity Call

  • Style and Strategy

  • Origin Story

  • Messaging Mastery

CORE Design

  • Artistic Creative Process Followed

  • Custom Design From Scratch

  • Homepage and Branding

  • Internal Page Designs

  • Social Media Graphics

  • Style Guide




  • Quality Assurance on All Devices, Browsers, and Resolutions

  • Security & Speed Optimization

  • Google Analytics (or the data analytics of your choice)

  • Optimized On-Site SEO

  • Importing of relevant content

  • Platform Drag & Drop

  • Database Implementation (E-Commerce)



Step 1: Core Message Mining

What separates us from the herd and makes our client's sites stand out

Your Essence is what builds trust and converts leads.

If your prospects don’t trust you (or your company), they won’t do business with you.





And the best way to build trust is to authentically express who you are as a business through every pixel.

During this phase, we’ll deeply understand your:

Customer Journey

Audience and Avatar

Core Brand Identity

Voice and Message

Business Goals

Future Vision

… and how all of that fits into the style and strategy of your new site so you can have a site that truly expresses your essence and amplifies your brand online, making a meaningful difference in your business.  And don't worry if all this doesn't make sense right now, we will coach you through it all. Working with J. Freeman & Son feels great!



Easy Online Intake Forms

Strategic questions to help you (and us) arrive at more clarity around your client avatar, customer journey, positioning, and business goals for the website.


Creative Brainstorm Call

We’ll dive even deeper into your essence and start to extract the style and strategy for the site, built around your Essence.



We either work with your preferred photographer, providing personalized guidance and a photography guide so we get the best shots for your site,  or you can bring us out to do it for you.*

We do all of this virtually or...

*For Our VIP Clients,
we do all of this in 3 days in person:

  • Photoshoot with our Core Photographer

  • Live Core Extraction Session with your Creative Director: Site Style and Strategy

  • Live Origin Story Extraction Session with our Master Storyteller

  • Copywriting Session with our Copywriting Guru, Trevor Crook, to lay the groundwork for site copy

Step 2: Core Design Expression


Masterful Storytelling & The Art of Copywriting

It’s not always easy to know what to write about yourself – or your company. It takes time, energy, focus and you have lots on your plate. Let us handle it for you – or guide you along the way.

Depending on the level you engage with us, we’ll either consult with you on your messaging (through templates, examples, and copy feedback) or do it for you through Message Mastery and Core Story Mining:

Digital Artistry

This is where we take the copy, photos, story, and your
Extracted Essence and begin to innovate your

fully custom design (no templates used).

Our expert design team gets to work on creating a unique design that authentically expresses who you are and strategically drives visitors to the strategic call-to-actions

We’ll define your new brand through the initial Homepage design and make it really easy for you to review and provide feedback. Once the brand style and Homepage is approved, we’ll get going on the other pages of your site.

Typical pages we create for you...


About Page


Podcast Page

Contact Page

Services/Programs Page

Resources Page

Testimonials/Case Studies Page

Media Page

Products Page

...And any other custom pages based on
our Creative Clarity call

Step 3: Masterful Manifestation


Custom Design = Complicated Maintenance, right?



Wrong. We’re giving you the best of both worlds:



A custom brand that uniquely expresses your Essence designed from scratch on a blank canvas



A Drag-and-Drop Content​ Management System (CMS) called Wix Pro (no complicated installations required) that makes it easy to maintain, update, and upload new content or you can pay us to do it for you! (Learn More)

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